Wednesday, May 26, 2010

Preparing yourself for a successful show !

Our show is just about a month away and I found this great article on ehow to help you get organized! These are great pointers to follow and make your booth a success ! If you have any questions or any other requests regarding your booth please contact me any time !

Things You'll Need:

  • Display Tables
  • Vertical Displays
  • Outdoor Tent or Canopy
  • Tabletop Displays and Easels
  • Signage
  • Drop Cloths or Sheets (for overnight protection)
  • Lighting with Extra Bulbs
  • Extension Cords
  • Tablecloths
  • Folding Chair
  • Business Cards
  • Notebook for Mailing List Sign-up
  • Gift Boxes / Bags
  • Scissors and Tape
  • Calculator
  • Invoices
  • Pen and Notepad
  • Cash Change
  1. Step 1

    Determine logistics. Find out ahead of time if the show is being held indoors or outdoors, and what size booth space you have to work within. The average booth space is 10'x10' or smaller.

  2. Step 2

    Inquire if lighting will be provided or if you will have access to electrical outlets.

  3. Step 3

    Take inventory. Gather all of you products together to price them and take a detailed inventory. This will help you to keep better track of your products while selling.

  4. Step 4

    Make a checklist of all the items you need for the show including: all displays, promotional materials, signage, decor, office supplies, etc.

  5. Step 5

    Set-up a practice display ahead of time to determine placement of your products within the allotted space. A pre-planned display will significantly speed up the actual set-up process on the day of the show.

  6. Step 6

    Promote aggressively. Once you have booked an art and craft show, start promoting it immediately. Send out email invites to all your friends, family, and previous customers with details of the show. Blog about the upcoming show to build anticipation and show up in search results for people looking for more information about the event. Take part in the advertising by offering images of your work to the show organizers for the promotion posters, postcards, and website.

  7. Step 7

    Contact previous show participants to gather advice, experience and additional tips so that you know what to expect as far as sales and turnout.


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